Strategic Coaching Services

valence marketing

Bring out your full business potential and impact by enhancing your offer and its marketing. 
Our integrative concept can be adjusted according to your needs and means.
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Strategic Growth Services, valence marketing™


Marketing is a notorious discipline but few manage to define it well. Image, promotion, digital, communication, sales tools... it is everything at once. And yet it is intrinsic to the organizations that hold the keys to it, but too often we don't know how to integrate it.

Valence Co break down marketing to understand the environment in which we evolve. Materializing the DNA of an organization by opening the structure and then the market to create and capture value. To map out the path, pave it and communicate it.

​STEP 1

​Audit
​valence ​marketing

Free
Valence Co's 12 "V" matrix evaluates the marketing strength of your company in light of its ecosystem, its internal structure and its incarnation in the market.

An innovative formula that guides our integrative concept and represents the foundation of in-depth marketing.

​STEP 2

Growth Plan

Valence Co activates your vision and clarifies its strategic purpose with its methodology using the aggregation of business intelligence tools. 

We map out together the critical path that supports your intentions and company's reach.

​STEP 3

​Strategic
​Positioning

Valence Co identifies your positioning in the market according to criteria aiming at creating value. 

We demystify your strengths and attributes for you to have a privileged position in a particular niche.

​STEP 4

​Umbrella strategy marketing

Valence Co develops the strategy to embody your value proposition through an integrated marketing plan. 

We aim for optimal growth of your products & services in synergy with your organization's raison d'être.

​STEP 5

​Strategic communications

Valence Co translates who you are visually and in words to your target audience. 

We work with true branding artists to engage the audience with a strong identity and a clear message.

​STEP 6

​Development
tactics 

Valence Co identifies creative tactics to optimize engagement with your products & services.

We develop with you various solutions such as cross marketing, digital, branding, sales support, customer experience, sponsorships, advertising, ...

Travel well accompanied, according to what suits you.

The valence marketing™ journey will always be the same but focused on the essentials according to your resources.

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​valence tandem

Consolidate your marketing by integrating an ally within your team who will understand your reality, the essence of your offer and its market.
We adapt the nature of the resources according to the needs of the moment.
Identify the various options ▶
valence tandem


Today, recruiting and retaining qualified marketing and communications talent is a challenge and requires investment. Take the pressure off your day-to-day and build on your strengths, and call on us to complement - enrich - them.

Valence Co adapts and supports your organization with its inclusive and progressive integrating concept. More than outsourcing... an agile strategic alliance in a complex environment.

We collaborate hand in hand and contribute to your marketing according to your needs and the pace of your evolution.

HERE ARE THE OPTIONS AVAILABLE TO YOU:

Tandem
​senior

Tandem senior
Valence Co acts as your marketing expert with a critical eye based on decades of experience within various industries.

We collaborate with your team to elevate strategic thinking and activities to their full impact potential.
Valence Co aims at the full realization of your potential through a personalized coaching*, guided by your objectives.

We accompany individuals in order to catalyze the expression of their innate intelligence, at the pace of their aspirations. 
* International Coaching Federation Certification

Tandem
​amplitude

Tandem amplitude

Tandem
​amplitude

Tandem amplitude
alence Co aims at the full realization of your potential through a personalized coaching*, guided by your objectives.

We accompany individuals in order to catalyze the expression of their innate intelligence, at the pace of their aspirations. 
* International Coaching Federation Certification

Tandem
​intern

Tandem intern
Valence Co integrates into your daily life as a team player in the management and coordination of your communications projects.

We analyze your operational issues in order to optimize your recurring or emerging activities.
Valence Co shares its marketing intelligence with your team by facilitating the increase, management and transfer of knowledge. 

We become your marketing expertise, data and organization memory.

Tandem knowledge

Tandem knowledge

Tandem
knowledge

Tandem knowledge
Valence Co shares its marketing intelligence with your team by facilitating the acquisition, management and transfer of knowledge. 

We become your marketing knowledge, data and organization memory.
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valence artketing

Art provokes ... Design defines. Amaze, awake and shake up common practices with Artketing.
We integrate art into your offer in various forms.
See what's possible ▶
valence artketing


To make one's place and stand out in a hyper-competitive market saturated with continuous marketing offensives is more and more difficult.

Valence Art uses the originality and innovation of art as a means to differentiate, provoke, enrich and "premiumize" your image. It is the Artketing.

We break the established codes to convey a strong emotional message, connected with the air du temps, ... avant-garde.

THIS IS WHAT WE CREATE:

valence ​art
​packaging

valence art packaging
Valence Art is based on a deep reflection, to capture your essence and transform the message into creative images.

We bring out the magic on a label, poster or packaging with our exceptional carefully selected artists.
Valence Art uses its expertise and insatiable curiosity to bring your idea to life and turn it into a collector's item.

We create products and experiences with an aesthetic sense, thanks to a sensibility that comes from our knowledge of art, design and decoration.

valence ​art
​creation

valence art creation

valence ​art
​creation

valence art creation
Valence Art uses its expertise and insatiable curiosity to bring your idea to life and turn it into a collector's item.

We create products and experiences with an aesthetic sense, thanks to a sensibility that comes from our knowledge of art, design and decoration.

valence ​art
​image

valence art image
In collaboration with Valence marketing™, based on a thorough reflection of your vision, values, brand and audience.

We carefully curate artists and orchestrate the team that will bring your essence to life and create your brand image.
Valence Art offers you an attractive and stimulating space that nurture the curiosity and innovation of your ecosystem. 

We deploy an ephemeral gallery, rich with works and events to  your image, for your employees, clients and partners.

valence ​art
​expo

valence art expo

valence ​art
​expo

valence art expo
Valence Art offers you an attractive and stimulating space that nurture the curiosity and innovation of your ecosystem. 

We deploy an ephemeral gallery, rich with works and events to  your image, for your employees, clients and partners.
Invite us ▶